Let's be direct. This summer is not normal.

The FIFA World Cup lands in New York in 2026. The world will be watching. We've been building toward this moment for ten years — and 2026 is where it all lands.

Here's what we're running:

  • Bronx Night Market returns to Grand Concourse — the heartbeat of the borough, bigger than ever.

  • Harlem Summer Nights replaces and elevates the legendary Uptown Night Market. Same community. Elevated everything.

  • Brooklyn Eats Here — a brand new 2-day series building on the beloved Brooklyn Night Market. A new audience. A new stage.

  • Harlem Soccer World — 150 local businesses. 40 events. A borough-wide World Cup campaign that turns Harlem into a destination for the entire planet.

That is four properties. Three boroughs. One summer. One World Cup.

We don't do banners. We do belonging. The brands that partner with us don't get impressions — they get trust. The kind that took a decade to build and can't be bought anywhere else.

We are finalizing partners now. The window is real and it is closing.

Marco Shalma | Founder, We Eat Here
Reply here. Let's find your moment.

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